The burgeoning market in Australia offers punters ample choices, with Ladbrokes Australia a leading light in the sector. The company dipped its toe in the Australian waters in 2013 and has been offering customers excellent betting choices ever since.
There are rivals in the market such as Sportsbet, Bet365, Neds, Pointsbet Australia, and Unibet, but Ladbrokes Australia stands up to the closest scrutiny compared to its competitors.
Ladbrokes has had over 20 years to refine its online offering and it has broadly got things right as the ability to place a bet is a painless process. Whether you want to make a bet on Moments of Magic in the 2:15 at Bunbury or on Ronnie O’Sullivan to make a 147 in the Players Championship Snooker, you are always just a couple of clicks away from placing your wager.
Depositing and withdrawing funds is a simple operation, whether it be by card or PayPal. The user has the ability to have their details stored in the system, meaning it is a couple of clicks to add funds to your account or pull money back to your bank.
One concern many online punters have is the speed of the betting process. Waiting until just before the off to place a bet is a key weapon in a punter’s armoury, as you can see which way the market is trending. Load time is an important factor here and on an average broadband connection, Ladbrokes Australia rates highly in the speed the pages load and refresh. So anyone asking is Ladbrokes reliable? The answer is in the affirmative.
The online betting process is one generally associated with navigating a system alone, but Ladbrokes Australia provides plenty of assistance for the novice or someone seeking help. A helpline number features prominently on the left-hand navigation, while Live Chat is a couple of clicks away and waiting time was a matter of seconds.
Some people may not be fans of red and white, but that is what you will get with Ladbrokes Australia as it is the company’s traditional colour scheme, dating back decades.
The payment process is extremely user friendly with Ladbrokes Australia. Depositing funds by card takes a couple of clicks for those who have their details saved in the system, although additional layers of security are in place for those who prefer it. When depositing by card, the process is instantaneous – so you can top up your account and place your bet in a matter of moments.
The process through PayPal is fundamentally the same, so provided you have funds in your PayPal account you can top up your betting bank and make your wager in quick time. Ladbrokes Australia offers a point of difference to their rivals on the deposit process, as the company has a tie-in with newsagents meaning members can make deposits at thousands of shops across the country.
Responsible gambling is a fundamental tool and Ladbrokes Australia has safeguards in place to ensure users only bet what they can afford, with deposit limits available to the user.
Making the user comfortable in the environment is a key tool, and there are a range of options available for a member to contact Ladbrokes Australia. Telephone and contact lines are staffed 24 hours a day, seven days a week.
Live Chat is by far the most convenient way of making contact. Even on a busy Saturday afternoon, the waiting time to speak to a member of staff was less than a couple of minutes and the process was extremely efficient. Ladbrokes ratings are good here.
Being charged to contact any company is irritating in the extreme. If you have a problem, you do not want to be charged to speak to someone about your issue. This is not a concern for Ladbrokes Australia customers as its phone lines have 1800 options, meaning the call is free for users in the country.
Ladbrokes made its way into the Australian market with the purchase of Bookmaker.com.au in 2013, and Betstar the following year. It operates under the overall Entain parent company, which is listed on the London Stock Exchange.
Ladbrokes Australia is licensed and regulated by the Northern Territory Racing Commission.
Financial transactions are at the company’s core, and it uses 2048-bit encryption, which is the industry standard. So for anyone asking the question, is Ladbrokes secure? The answer is yes.
Setting up an account is a painless process, as all you need are basic details of name, address and date of birth. You have the option to set a deposit limit, which is recommended to guard against addiction.
Prior to making a withdrawal, proof of ID and address is required – but it is a quick process with approval taking a matter of minutes.
Ladbrokes Australia’s parent company Entain operates a responsible gambling policy for all its brands, and states that “we are committed to protecting minors by actively taking steps to exclude minors from placing a wager using our betting platforms. Our services are designed to appeal to, and be used by persons who are at least 18 years old.”
Ladbrokes Australia operates a program called the Ladbrokes Card, which is a VISA credit card that allows the user to withdraw funds from their account and make purchases in shops and online.
The company is currently not taking any orders for its Ladbrokes Card “due to an upcoming update to Ladbrokes Card program. An announcement will be made in coming weeks with more details about this exciting update.”
Choice is an appropriate word with regard to the betting markets covered by Ladbrokes Australia.
Horse racing is the key offering, with the sport covered in huge depth with blogs, tips and analysis to help the punter make an informed opinion. But there are a plethora of other markets from American Football, to surfing and ESports.
If politics is your thing, you can bet on who will form the next government, while overseas political events such as the French Presidential Election are also covered as well.
There is also the tantalising prospect of entering the world of novelty scene, with markets such as the Best Actor at the Oscars to BBC Sports Personality of the Year winner.
The full range of markets offered is as follows: American Football, Australian Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, ESports, Gaelic Sports, Golf, Handball, Ice Hockey, Mixed Martial Arts, Motor Sport, Netball, Novelty, Politics, Racing, Rugby League, Rugby Union, Sailing, Snooker, Soccer, Surfing, Table Tennis, Tennis, Volleyball.
The offering on home sports such as Australian Rules is extensive. As well as being able to bet on individual matches, such as Richmond to beat North Melbourne, you can place bets on markets as diverse as the Coleman Medal (the player who kicks the most goals in the home-and-away season), Brownlow Medal (awarded to the “fairest and best” player in the Australian Football League during the home-and-away season, as determined by votes cast by the officiating field umpires after each game) and Rising Star (awarded annually to the player adjudged the best young player in the Australian Football League for the year).
Bookmakers have to strike a balance with their odds. The punter will head elsewhere if the markets they want to bet on are consistently under those of competitor sites. Ladbrokes is within range when compared to rivals such as Neds and Sportsbet.
Functionality exists in your account settings to switch between fractional and decimal odds.
In-play betting online is illegal in Australia, but for those keen to bet on a tennis match in progress it is a pain-free process with Ladbrokes – provided you have a phone to hand. A 1800 number pops up if you click on a market, and all you have to do is call the number, provide your name, account number and the fast code that appears on screen.
We did not try it in the course of this review, but our dealings with other areas of Ladbrokes Australia’s customer service teams suggest it would be a smooth process.
The choice of events that are available for streaming is disappointing and the site could benefit from this enhancement. It’s highly likely that this is of a limited nature due to the inability to bet in-play online in Australia.
The maximum payout varies depending on the event, and is likely to be influenced by the overall amount expected to be wagered.
Horse racing betting is governed by the individual states, and bookmakers have to abide by a minimum-wager policy if they are to be allowed to accept bets on races in that state.
Even on niche sports such as surfing, the maximum payout can be $10,000.
The depth of sports on offer to bet on makes Ladbrokes Australia one of the standout operators in the market. Within the sports sections, there are submarkets that offer punters a range of extra wagering options.
While horse racing remains the big area of focus for the company, its sports offering is impressive and appears to be growing as opposed to receding.
Win, Place, Each Way, Quinella, Exacta, Trifecta, Quadrella and First Four wagers are available on most races each day. Ladbrokes Australia also offers a Money Back Odds option. At a reduced price, you can back a horse to win with the option of getting your money back if it finishes second. Yes the odds are reduced, but it can act as a safety net if your selection is chinned by a rival you had discounted as you felt it was out of form.
Ladbrokes Australia offers the ability to bet on big races in the future, the ante-post market. The race that stops the nation, the Melbourne Cup is run every November, but punters can place a bet now should they wish. Much can happen between now and November 2, but you have the chance to get better odds than may be available on the day.
However, as the site indicates, ante-post racing comes with pitfalls as “no refunds are given for scratchings or withdrawals regardless of whether or not a particular runner starts or completes the event on which the bet is placed. This means that all bets stand, no refunds are payable, and no deduction applies to winning bets.”
Ladbrokes Australia’s odds are well within the range of acceptability with regard to competitors in the market such as Bet365, Neds and Sportsbet.
There is limited live streaming on the site for certain races, but not all tracks are covered. This is an extremely popular option among punters, especially those who do not have access to racing channels, and it would be a good addition to the site if it provided a list of tracks that it has live streaming for.
This is where Australia is the envy of places such as the United Kingdom. In the UK, punters who have an edge on horse racing and are seen as regular winners are often limited in the amount they can wager or in extremes, have their accounts closed.
As Lee Mottershead of the Racing Post wrote: “Restrictions and account closures are the bane of punters’ lives. This column has previously lamented how people who win too much or beat the starting price too often are prevented from betting by bookmakers or limited to such paltry investments that they might as well be stopped.”
When UK bookmakers such as Ladbrokes and Bet365 made the jump into the Australian market, they attempted to do the same but were pushed back by the racing authorities.
In 2014, Racing New South Wales told the new arrivals into the market that if they wanted to retain their licences to take bets on races in the state, they had to abide by the minimum-bet rules that applied to on-course bookmakers.That minimum bet stands at $2000 on a metropolitan win or each-way bet.
Other states followed the lead of Racing NSW, and the bookmakers fell into line. Australian horse racing punters are not punished for being good students of form, as accounts can only be closed if a bookmaker can prove an individual is breaking integrity rules.
Where they once complained, bookmakers such as Ladbrokes Australia have embraced the minimum-bet rules and on certain racedays and races, the figure is increased.
Bookmakers making a book and taking a decent bet used to be normal practice in the UK, but it is not the case for some punters – which is why many look at the Australian system with a degree of envy.
Betting on horse racing is extremely punter friendly in Australia, where being knowledgeable and good at what you do is not frowned on by the betting industry, and after a tough period of transition into the country, Ladbrokes is now embracing the policy and providing its customers with an excellent product offering.
Certain activities such as betting in play are not permitted online in Australia, while games of chance are also prohibited, but there are a range of sports betting markets available. To see which the variety of sports betting markets offered by Ladbrokes, have a read of our Ladbrokes Australia review at GamblingGuy.com AU.
Signing up to Ladbrokes is fairly simple; but it’s worth taking a look at some guides to make sure that you’ve got all the right details to hand. If you’re planning on creating an account, have a read of our Ladbrokes bookmaker review here at GamblingGuy.com AU. We’ve taken a look into the choice of payment options, the customer service, and the overall usability of the site – among many other factors.
Many punters are ditching their laptops and instead opting to bet on the go. A mobile app gives you the freedom to bet on your favourite games wherever you might be. To find out if Ladbrokes has an app, and whether it’s worth downloading, be sure to consult our latest Ladbrokes Australia review at GamblingGuy.com AU.
The market for Online gambling in Australia is extremely competitive, meaning the operator has to keep the punter satisfied. Ladbrokes Australia offers a huge array of sports to bet on. The site zips along, is user friendly and essay to navigate. Ladbrokes sits towards the top of the list of betting sites the country has to offer, and being part of the betting giant that is Entain provides confidence that you are using a competent, safe and reliable bookmaker.
Ladbrokes reviews are broadly positive and stand up well compared to competitors such as Neds reviews, Sportschamps reviews and Betstar ratings.
What’s gambling really costing you? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au 18+
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