Super Bowl LVI brought with it a night to day to remember. The Los Angeles Rams managed to get the better of Joe Burrow and co. The Bengals came close to snatching their first Super Bowl victory but it wasn’t to be.
Fans from Ohio might have been left with a sour taste in their mouth but lotteries in Canada have been smiling ever since. The first-ever Super Bowl with legal single-game sports wagering in Canada meant that provincial lotteries have seen a huge surge in betting handles. So much so that record numbers have been posted!
Lotteries from British Columbia to Nova Scotia have realized record handles after Super Bowl LVI. Naturally, this was expected as legal single-game wagering has come to the fore in recent months. With average viewers totalling more 8 million on networks throughout Canada, the latest edition of the Super Bowl certainly did not disappoint. The added interest of sports betting fans to follow the game closely also contributed to the fact that the final game of the NFL season was the most-watched sports event in Canada.
Wagering on Super Bowl LVI was up 100% compared to last year. With twice as many bets being placed, more than $2 million were wagered. There is only one legal site for sports wagering at present. This is set to change and with several additional operators coming into the fold, there’s no doubt that next year even more wagering will take place come Super Bowl Sunday.
Bettors across the Atlantic coast of Canada also came to the party in a big way. Nova Scotia ushered in a new era of legal sports betting just before the Super Bowl commenced. Betting handles across the three maritime provinces shot through the roof. With yet another record-breaking year for Super Bowl betting, there is no doubt that sports betting is taking off.
ProLine+ secured a strategic move as an NFL partner prior to Super Bowl LVI. With dozens of different online betting offerings available, Ontarians wasted little time in getting involved. Many bettors managed to secure profitable wins on a range of different outcomes. The ALGC realized a massive betting handle after the Super Bowl. Interestingly, things are set to change significantly and state lotteries might well find themselves outside of the record handles in coming years.
There is no doubt that record betting handles in provinces will soon be eclipsed. This is especially true for Ontario as April 4th will see the launch of the new iGaming market. With private operators set to come into the market, there’s no doubt that sports betting will expand exponentially. A lucrative market with untapped potential is an exciting prospect for many – and we’ll be here with the latest sports betting news to keep you in the loop. State-run lotteries will definitely feel the brunt of a newly-formed market though. The market is set to be extremely competitive. At the end of the day though, this bodes well for consumers looking to enjoy online betting services of a high standard
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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