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Playtech and NorthStar Set Sights on Lucrative Canadian Market

Dean Johnson
Dean Johnson
Publish Date: 14/01/2022

As the Canadian online gambling market continues to gain momentum, there is plenty to rejoice about. A new partnership between NorthStar Gaming and Playtech will bring a superior gaming experience to Canadians across the board. 

NorthStar and Playtech

The latest partnership agreement between two gambling entities is eagerly-anticipated by various stakeholders – not to mention the general public who are bound to reap the benefits of an innovative new platform. The latest technology is employed by Playtech to produce an IMS platform which is an industry leading back-end solution.

What to expect – new frontiers afoot

There are a number of reasons why such a partnership has been hailed as a great victory. For starters, both of the companies have incredible brand association within Canada. With the right tools and know-how at their disposal, the online gambling industry will only benefit. Plus, both are proactive in their efforts to create, uphold, and elevate regulatory standards. This includes creating and providing the public with the right platforms – based on sound technology and best practises – so that a safe environment is sustained throughout.

NorthStar Gaming will still need to complete the regulatory process whereby the company can attain the necessary gambling licences within the Canadian market. Once this has been finalised, the launch of the latest Playtech platform, under the umbrella of NorthStar Gaming, will be unveiled to the Ontarian market. The concept has been tweaked and aims at bringing a local-first branding to the overall offer. Once the newly-devised legal gambling market is put in motion, Ontario is bound to experience newfound growth in an industry that has already gained huge traction in North America.

It is clear that NorthStar Gaming is here to stay. Not only has the company joined forces with Playtech but it has also landed an advertising agreement with a major player. This will materialise in the form of widespread marketing and culminate in a multichannel presence throughout various media avenues.

Getting to know NorthStar Gaming and Playtech

Playtech is widely considered as one of – if not the – best gaming technology supplier in the business. If you’ve ever gambled online before, you’ll be well acquainted with the brand and its underlying products and services. The business has grown exponentially over the last two decades and continues to push the boundaries in terms of technological advancements in the online gaming sphere. The company provides a wealth of business intelligence and focuses on multiple verticals – allowing operators that offer sports betting, casino, and more to incorporate the technologies throughout their platforms.

NorthStar Gaming is set on providing reputable online gambling services in Canada off the back of a regulated and expanding market. For starters, Ontario and Alberta are poised to incorporate a vast market of online gambling – all the while ensuring a safe and fair environment for stakeholders and especially those individuals looking to utilise online platforms. NorthStar Gaming has, for as long as anyone can remember, has been a pioneer in the media industry. Today, the company will look to continue fostering strong relationships on the domestic front – as is the case with Playtech – to embed itself in the gambling scene as best as possible.

Get the latest news right here at GamblingGuy. Not only do we have experts on the ground as new developments take hold – but we also bring you comprehensive reviews and guides for all your gambling requirements in 2023.

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