The latest developments have concluded with a new deal being penned by the National Basketball Association (NBA) and Sportradar Group, one of the most dominant sports technology companies on the globe. The new partnership will see the NBA, the WNBA, and NBA G League incorporate Sportradar data analytics and industry-wide technologies. It’s an exciting new venture that will surely grow the game – in more ways than one.
Sportradar is a multinational company that collects, analyzes, and distributes sports data. It uses this data to empower clients; from bookmakers to digital media companies and sporting leagues. Sportradar has been in existence for more than two decades, continuously improving their capabilities and reach throughout the world.
The new deal will ensure that the NBA League continues to utilise the services of Sportradar, allowing the company to engage with interested parties in an effort to grow awareness and interaction far beyond the US. In essence, Sportradar retains the exclusive rights to distribute NBA data and harness the analytics to expand brand association and interest. The deal will also ensure that Sportradar is the authorised distributing entity for live video streaming – an in-demand service on all online betting sites. The move will be of great benefit to bettors who frequent online platforms as this will only serve to increase data-driven outcomes that enable betting operators to enhance the overall experience.
As the world increasingly relies on data to understand and shape user experiences, it’s no surprise that this deal is hugely-anticipated by those in the betting industry. Make no mistake, closer relations between the NBA and Sportradar will embolden the latter to continue expanding and improving on past know-how. It’ll be the next step in a revolution currently taking place by media and sports betting affiliates.
Access to unfettered data coming out of the NBA creates new avenues for operators to latch onto and help augment the entire online betting process; from pre-game statistics and tips to live betting features and tools. Live video streaming services are at the forefront of new-and-improved platforms. Without it, the entire live betting process tends to fall short of the mark. An operator that has the ability to combine live streaming in the moment, with an array of betting opportunities, is better placed to create a fully-immersive experience for customers.
Basketball is the most popular sport in America from a global perspective. The NBA has worked tirelessly to cement its international presence; even in territories where basketball is a second or third favourite amongst locals. Regardless, the NBA is steadfast in its vision to continue this expansion. Today, it’s possible to catch NBA action in over 200 countries. It’s an astounding feat for an association that, to the rookie spectator, would safely assume is only a North American affinity. The influx of foreign players in various leagues, and a natural appreciation for the game, has meant it has a far-reaching appreciation. This is certainly not lost on those who operate, and visit, the top betting sites. You’ll find that these sites are dotted with basketball betting markets. Thus, the latest partnership deal will reinforce this offering across platforms and ensure that online betting on basketball flourishes far into the future.
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