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William Hill Canada Review 2024: Is William Hill scam or legit?

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Online gambling is a massive field with fierce competition. Sometimes names stand out among the crowd, and few do so, as well as William Hill. Today, it is internationally established, combining land-based casinos and an online website since 1998.

William Hill prides itself on customer service while providing players with a vast range of betting markets, online casino games, and exclusive features and promotions. At William Hill, the sky’s the limit. Let’s take a look at how William Hill caters to Canadian players. We’ll pay attention to all important factors and highlight what to look out for.

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William Hill: Pros & Cons
  • A wide array of betting options for casino and bookmaker
  • Acca Insurance Offer for all sports
  • Varied, flexible financing methods
  • Excellent availability and quality of customer service
  • In-play betting is top-notch
  • The wagering requirements can be too demanding
Payment Methods
Bank Transfer
EGR - Horse race betting operator (2023)
Accepts Customers from
Players from United States of America not accepted
1 – 10 Days
WHG Limited
Available Languages
Customer Support
Live Chat, Phone, Email Support
+800 3551 3551
Verified by
Overall Rating
Rating follows
  • Bonus Offers & Free Bets
  • Usability, Look & Feel
  • Mobile App
  • Payment Methods
  • Customer Service
  • Licence & Security
  • Rewards & Loyalty Program
Last Updated on 08/06/2024
Fact checked by: Dean Johnson

Bonus Offers & Free Bets - 50% Return For New User Deposits

Sport: The welcome package is one of the most important sections of our William Hill review for Canada for new players. All in all, their sports welcome bonus is a decent offer with a 50% return for deposits of up to $250 in bonus funds. Be sure to place your first bet of $20 or more, at odds of 1.50 and higher, to qualify. Keep in mind that it is necessary to use the bonus code CAN250. Take a look at our Karamba review to see how this measures up.

Casino: The latest online casino bonus is a 100% buy-in bonus up to $300. Be sure to buy-in with a minimum of $10 to qualify. 40x wagering requirement applies. Ensure that you “opt-in” upon registering to activate the correct bonus. Casino bonuses vary a lot, so why not compare this to the one you’ll find in our Guts review?

Live casino: If you decide to join the live casino, you get to take advantage of another welcome bonus of 100% return on deposits of up to $10. You’ll only be able to use the bonus funds on a host of game shows. You will not be able to join any table games.

So, all in all, there’s a lot of bang for your buck. All you need to do is be aware of the terms and conditions.

William Hill Review: Is this casino legit or a scam in Canada?

Video: William Hill Review: Is William Hill Casino Legit Or A Scam? 🤔

William Hill Review: Is William Hill Casino Legit Or A Scam? 🤔

Usability, Look & Feel - Smart, Sleek & Stylish

Upon opening the website, a fancy logo of the operator’s name will greet you. However, since this operator is not the newest out there, the desktop experience on it could use some modernization, as we saw during our William Hill review for Canada. Still, their offers are good enough to disregard that, and the website is easy to navigate nonetheless.

You’ll find the sections – the sportsbook, casino, poker, mobile, and more – at the top of the screen in the form of drop-down menus. Most importantly, the bet slip is simple to read and fill out. When it comes to their odds, they offer them in all three formats. You may switch back and forth between them using a simple click of a button.

If you’re looking for a more modern experience, you’ll be happy to hear what we found during our William Hill review for Canada. Their mobile app provides the far better user experience, being reliable, smooth, and quick.

Payments - All the Big Players Covered

During our William Hill review for Canada, we found that you, as a Canadian customer, will be able to use all major credit and debit card brands to finance your account. In general, Canadians use Instadebit quite often, so it’s great that this option exists.

When it comes to e-wallets, you may use Paysafecard and Entropay. However, unfortunately, the operator hasn’t partnered with PayPal, the favourite method of most bettors. Many other options exist to cater to a wide array of customers, though.

No matter which method you choose, all your deposits and withdrawals take place free of charge. When it comes to depositing, the money will enter your betting account in an instant.

The withdrawal time depends on your method of choice. As we found during our William Hill review for Canada, reviews of some Canadian customers said that they had issues with withdrawals, but mostly due to the terms and conditions.

Customer Service - Gold Standard Global Support

William Hill is famous for their superb customer support in the UK, but we wondered in our William Hill review for Canada – is it the same for this country?

Luckily, this operator excels at customer support in all their countries. You’ll find all the contact details through the website, and there are several ways you can inquire with them. You could use a 24/7 telephone number, available in multiple languages, with courteous, helpful staff. If you want an instant solution without talking on the phone, you may use the Live Chat.

Moreover, there’s an email address for the more patient, and tweeting to their page on Twitter is another way to contact the company. Their FAQ section holds answers to the most common questions, representing another way to find your answers. Across contact methods, the response time is quick and with no costs attached to it.

License & Security - Globally Certified & Modernized Encryption

William Hill has been around for a while, so they’re aware of exactly what is necessary to run a legitimate, scam-free business. They hold a license by the Gambling Commission and the Gibraltar Gaming Commission.

When it comes to security, they implement measures to keep your information safe. These include the top-notch 128-bit SSL encryption, regular testing of their random number generator, and certificates by third parties. Technical Systems Testing is the company that certifies their games, ensuring that all titles are 100% fair.

Finally, we were glad to see during this William Hill review for Canada that they promote safe gambling. In 2015, they launched the first week of gambling awareness, informing people on the principles of safe, responsible gaming.

Today, you’ll find a whole section dedicated to the topic on their website. William Hill partnered with several third parties, including Gamblers Anonymous, that help with gambling issues to ensure you’re betting responsibly.

All in all, William Hill does its best to soothe their customers. We found no signs of fraud among their operations.

Rewards & Loyalty Program - Instant Perks That Continue Giving

If you’re reading this William Hill review for Canada and considering joining this operator, you’ll be happy to hear that their promotions don’t stop at the door.

Both the sportsbook and the casino section have a variety of regular promotions that take place at different times. The handiest standard offer is the Cash Out for sports bettors, allowing you to withdraw your bet while the game unfolds. Again, many of these offers are quite generous, but William Hill introduces various strings attached to them, so be sure you’re watching your step.

If you’re a loyal bettor, you may also take advantage of their loyalty program. As you make real money deposits, you get comp points, which you can later use to buy yourself some betting benefits. As you gain comp points, the quantity and quality of your options improve. There are four levels in this loyalty program, the highest being the VIP level.

Finally, if you own the William Hill Plus Card, you may earn extra comp points by purchasing with this card.

William Hill Casino

Software - Among The Best in the Business

While conducting this William Hill review for Canada, we found that their casino games come in three separate headings. There’s Vegas, Casino, and Live Casino.

In Vegas, you play classic table games but Las Vegas Style. The other two are only live and non-live versions of casino games. Let’s take a look.

This operator has partnered with over 300 software developers to deliver a varied selection of smooth, high-quality games to their players. Playtech powers most of their slots and some other titles, but there are also items from Ash Gaming, NetEnt, NextGen, and many more.

Game portfolio - Well Over Half-a-Thousand Choices

If you’re an avid casino goer looking to try something new every time, you’ll love this one. It offers almost 600 casino games always to keep you excited and entertained.

We were not surprised to see during our William Hill review for Canada that the majority of those games were slots. After all, those addictive spins come in all shapes and sizes!

Although they don’t feature titles by Microgaming, one of the most popular progressive jackpot slot developers out there, their selection of slots is far from shabby. You’ll find classic, video, and jackpot slots games, some even with life-changing prize pools.

If you move from slots, you also get to enjoy variants on all the most popular table games, as well as scratch cards and bingo. Apart from the classic versions, you’ll find refreshing takes on the most famous plays, such as Tequila Poker and 3D roulette.

Live Casino - An Massive Selection

The live casino at the website got its dedicated page, and after finishing this William Hill review for Canada, we must say that it’s so for a reason. The casino is massive.

This William Hill review for Canada found that the primary software provider powering it is Evolution Gaming. It offers an authentic experience with so many table games and wonderful live dealers. You may choose from 13 different roulette games, Ten blackjack versions, Six baccarat tables, and Five poker variants.

So, it doesn’t matter whether you’re looking for a more classical experience or something wild, you’re sure to find it in this premium gambling venue.

Limits - The Premium Option

There isn’t much difference between the situation with limits between the sportsbook and the casino. If you’re a high-roller, you’ll have a blast – especially the live casino that supports the highest betting limits known to the industry.

On the other hand, minimum bet amounts depend on the game and the method you’re using, but rarely go below $5.

Product Summary & Conclusion - Best of both Worlds

Although people, and even ourselves before we finished this William Hill review for Canada, primarily see this operator as a sportsbook, their casino is worth a visit as well. Especially if you want the best of both worlds, the performance here is superb.

William Hill Sports Betting

Betting Markets - Sports Remain King

Although they had great performance throughout, the place where this operator thrived in this William Hill review for Canada is their sportsbook. Having been around for over 30 years, and with a reputation of competitive odds, great bonuses, and even better safety, it’s no wonder, though.

This bookmaker allows Canadian players access to a wide array of sports and betting markets. The major categories covered include:

American football, Soccer, Basketball, Baseball, Ice hockey, Tennis, Horse racing, Golf,  and MMA & UFC.

It doesn’t end there, either. From boxing to cycling, William Hill has you covered. It seemed to us during this William Hill review for Canada that they seek to exploit all possible betting opportunities across sports. Finally, apart from sports betting, there are various types of entertainment bets you can place on many social events.

Odds - Topping the Industry Standard

All those betting markets we mentioned are only attractive if they come with good odds. Luckily, their sportsbook offers odds higher than the average in the industry.

To add the cherry on top, during this William Hill review for Canada, we found that their commissions are below average. The industry standard, for example, is 5% for football, while it stands at 3% with this operator.

Live betting & streaming

The only thing more exciting than placing a bet on your favourite game is doing so while following in real-time. This bookmaker makes it happen through the live-streaming feature, which applies to all major competitions in near all sports categories.

The live betting option is another worth considering. While viewing a game, you may also place a wager in-play, increasing your chances of getting it right.

All streaming on the website happens for free – all you need to do is open an account.

Limits - Responsible Savings Kept In your pocket

Within the Terms and Conditions section of the website, you’ll find limits on your deposits, wins, and withdrawals. The operator sets them to facilitate responsible betting.

However, the minimum you can deposit at a time is $10, which is not for those wanting to bet low. The maximum varies depending on the category and deposit method. Withdrawal limits vary, as well, starting at $5 and going up to thousands.

Finally, the limits on how much you can win depend on the sport and market. All in all, if you’re a high-roller reading this William Hill review for Canada, you’re in luck. Those wanting to bet low, not as much.

Product Summary & Conclusion - Reputable forthe Right Reasons

As we mentioned, while conducting this William Hill review for Canada, we were thrilled with the offers by the bookmaker. It’s no surprise that they’re one of the most popular sportsbooks in Canada and worldwide!

William Hill Poker

Software - Leading Software Developer Partners

Our expectations weren’t any lower from the poker room when we conducted this William Hill review for Canada. This operator is a member of the prestigious iPoker network platform. This fact means that all their tables are high-quality, traffic is high, and tournaments many and common.

Playtech is the main software supplier of William Hill poker room and one who created their mobile poker app, too. Thanks to the high performance and reputability of this provider, the room runs smoothly and efficiently.

Game Types & Rake - Industry Leading Options

We were pleased during our William Hill review for Canada to find a massive number of poker variants in the offer. You’ll find them all under the ‘Video Poker’ heading of the website. Some include:

  • (4-line, 10-line or 50-line) Jacks or Better (plus Multi-Hand)
  • Deuces Wild
  • Aces & Faces (4-line and 25-line)
  • 10’s Or Better
  • Joker Poker (and 50-line)
  • MegaJacks
  • All American
  • 2 Ways Royal

Tournaments - Take a Seat, There's Plenty to See

When we were writing this William Hill review for Canada, we got the impression that they take tournaments very seriously. On their website, you’ll find a multi-table tournament calendar packed with a selection of events catering to all player levels.

They also range from super low to super-high buy-ins. You’ll find an event taking place at almost any time, so be sure to check it out for their selection of tournaments.

Limits - All Budgets In Play

After we finished this William Hill poker review for Canada, we got the impression that the poker room is the only place where the operator gives enough thought to the lower betting players.

Here, the betting limits depend on the table or tournament you join, and they vary massively.

Product Summary & Conclusion - Strong Support & Sophisticated

No matter whether you’re seeking low buy-ins or massive investments, you’ll find something to your liking at this poker room. This William Hill review for Canada focuses on all aspects of the operator, but we must say, they’re worth signing up for the poker alone.

William Hill Review FAQ

👉 Is William Hill reliable?

There are a big selection of betting providers that are reliable. However, many will promise you the world only to fall very short of the mark. There are online bookies that claim to be reliable and fair but don’t honour their world. Making use of a reliable online bookie is paramount to a good betting experience. Use to find the most reliable online bookmakers around.

📂 Can I create multiple William Hill accounts?

Online bookmakers don’t usually allow you to create multiple accounts. This is common across the board, as websites and online providers will require you to use one valid email address per account. However, this policy might vary from bookie to bookie. To find out if you are only permitted to create one valid account per bookmaker, visit

⌛ Does William Hill provide in-play betting?

William Hill provides a wide selection of sports and betting markets. You’ll be able to bet on these by using a number of different bet types. In our William Hill review, we’ll highlight whether or not they provide in-play betting options to customers. We’ll always take a look into any possible live streaming options.

Overall Conclusion - William Hill a Solid Winner

All in all, William Hill is one of the best, most established online casinos and sportsbooks in the world. Their performance is just as satisfactory in Canada.

Plus, their brand and technology seem to continually evolve to stay up-to-date and keep providing the best user experience. We will end this William Hill review for Canada by saying that this operator is one worth your time.

Between the variety of games on offer, competitive odds, great bonuses, and dedicated customer support, it’s easy to overlook the negatives and take advantage of this reputable online operator.

If you enjoyed this William Hill review Canada check out our other GamblingGuy reviews then use them to compare and find the online betting site or casino best suited to you.


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William Hill Casino
Rating follows
  • 600+ casino games
  • Good amount of developers
  • Great live dealer section
William Hill Casino Bonus
T&Cs apply, 19+
William Hill Sports
Rating follows
  • Legendary sports betting service
  • Famously competitive odds
  • Quality soccer bets
William Hill Sports Bonus
T&Cs apply, 19+
William Hill Poker
Rating follows
  • Top Playtech poker software
  • Good choice of tournaments
  • Many poker variants
William Hill Poker Bonus
T&Cs apply, 19+
Our Team
Melissa RoyKyle TremblayDean Johnson
Melissa Roy
Melissa Roy
Kyle Tremblay
Kyle Tremblay
Dean Johnson
Dean Johnson

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