Ruby Seven Studios Strengthens Social Casino Offering With Wazdan Partnership

Leading social casino operator Ruby Seven Studios has bolstered their gaming offerings. They have inked a partnership agreement with Wazden, a leading iGaming software developer that creates a wide array of cutting edge casino games. 

A mutually beneficial arrangement

Ruby Seven Studios is a social casino purveyor, operating free to play casino games designed to entertain as well as attract patrons to brick and mortar casino floors. They have come to an agreement with Wazdan, iGaming developers operating real money online casino games in a variety of regulated markets around the globe. Both sides will benefit greatly from the arrangement. The diversity of Ruby Seven’s game offerings will expand exponentially, as they will gain access to Wazdan’s deep portfolio of casino games. They company is in an excellent position to leverage the increased diversity of game options to attract a larger audience as well as entice more clients to utilize their online social casino games.

Wazdan will have their popular line of games introduced to a new audience of players. They will have their titles exposed to an audience of players in unregulated markets that they are currently unable to connect with. This familiarity provides value to Wazdan by giving them a foothold in markets that have the potential to become legal and regulated in the near future as more states begin to accept iGaming.

A win for two already successful brands

Ruby Seven Studios is already successful in converting social casino players into real money gamblers at brick and mortar casinos. The company’s research claims that 82% of social casino players have visited a retail casino within the past year. They are clearly finding data that shows a strong correlation between social casino play and real money gaming, and being able to provide games that span every genre as well as offering cutting edge functionality will only increase both their player base as well as their client audience.

Wazan is doing quite well themselves. They are licensed to operate real money online casino games in 19 countries as well as West Virginia, New Jersey, and Michigan. Their games are among the most played in the iGaming space and provide the engine for some of the best known operators and casino brand names around the globe. They use HTML5 technology to make their software fast and clean, and have a customizable platform that allows for alterations tailored to the specific regulation requirements that exist in various jurisdictions in which they operate.

Only a matter of time

Following in the wake of the legal sports betting industry currently sweeping its way through legislators and voting booths across the USA, iGaming is poised to tread a similar path. Acceptance has been slower so far, but will inevitably speed up as public attitudes towards gambling of all types softens and the technology continues to evolve to provide an outstanding gaming experience as well as ensuring play is limited to adults.

The companies that get in on the ground floor of the emerging industry are likely to experience the same growth trajectory as the companies that were able to establish customer recognition before sports betting went legal, like DraftKings and FanDuel. Social casino gaming is in position to serve as the gateway to success in a market where players from around the globe will legally be able to play casino games for money online.

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