Online Gambling USA / Sports News / Bally Bet in-app streaming could be on its way

Bally Bet in-app streaming could be on its way

If you have been a fan of watching NBA and NHL games via the Bally Sports regional networks, you may have even easier access to catching your favorite games. This is because Sinclair have renewed the broadcasting rights for both of the leagues and with Bally Bet moving into new markets, it creates a great opportunity for in-app live streaming.

Hockey players with their sticks on the ice

There have already been positive talks on the matter but the actual date of when this might materialize is still unclear at the moment. You may be wondering what Sinclair’s broadcasting renewal and Bally Bet have to do with one another, well, let us explain.

Where the first partnership began

The first partnership between these two came back in November 2020. The deal was simple, Sinclair received a minority stake in Bally Bet while Bally Bet received the naming rights to all of the regional sports networks in addition to plenty of exposure on the digital channels that Sinclair owned as well. The deal was symbiotic through and through which is why there are already talks of the in-app live streaming deal that may well be struck between these two companies.

As it stands, Sinclair’s deal covers 16 NBA teams that include the Pistons, Pacers, the Suns and more. Their new deal also includes broadcasting rights for the Arizona Coyotes, Detroit Red Wings and the Nashville Predators in the NHL as well. Sinclair has the rights for the local broadcasting of these teams as well as the rights to give customers streaming options for the games as well. This is largely where the opportunity comes in for Bally Bet to swoop in and make themselves an asset to Sinclair yet again.

Bally Bet to be the launch pad for Sinclair live streaming

As many US sports betting fans may know, Bally Bet has a strong presence in the sports betting world. They currently hold gambling licenses in Arizona, Colorado, New York, Iowa and Virginia. As Bally Bet have a wide reaching range of markets, there are plenty of areas where their digital presence overlaps for sports viewing fans. Most of these fans will soon all be watching their teams via Bally Sports but the question is, will they be watching them via the in-app live streaming feature?

When the time comes for these sports betting fans to share that viewing experience, they may well only need one device to place their bets and watch the matches as well. The real issue with the partnership between Bally Bet and Sinclair for in-app streaming is not the willingness between the two parties but rather the price for going through the cable and satellite providers who act as the middlemen. The workaround that Sinclair and Bally Bet are looking for, is to cut these middlemen so that they can have a direct line to their customer base for sports viewing on their app.

Sinclair are launching their own streaming service later this year which will allow their customers to watch their favorite NHL and NBA teams on the app. The major question here is whether or not Bally Bet users will also be able to jump in on the action. It is more than likely that Bally bet will be used as another portal for Sinclair users to head through on their way to watching the matches. The only real concern right now is whether or not the Bally bet customers will have to pay for a subscription to use the streaming service of Sinclair or if Bally Bet will simply be able to host the streams on their mobile betting platform in conjunction with Sinclair. We’ll have to wait and see how all of this unfolds but based on the relationship these two have, we think a positive resolution and an exciting partnership for in-app live streaming is in the works.

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