GamblingGuy.com UK / When Two Worlds Collide – Top UK Bookies Take on America

When Two Worlds Collide – Top UK Bookies Take on America

Publish Date: 03/11/2022

The world of gambling in the United States was turned on its head when the state of New Jersey was not only daring enough to openly challenge a US Supreme Court ruling, but won its case, leading to the long-awaited opportunity for each US state to legalize online gambling on an individual basis.

When Two Worlds Collide | UK Bookmakers Expand to US

That was back in 2018 and naturally, New Jersey was the first to jump on the sports betting bandwagon, closely followed by several other more liberal states. Whilst some were largely driven by pressure from a veritable army of sports fans, others were seeing the lucrative tax income that could be harvested down the line.

The coffee shop effect

Meanwhile in the UK, the online sports betting market was positively booming, with almost every major UK bookmaker wasting no time in moving its terrestrial products seamlessly to online betting, in addition to maintaining huge chains of High Street betting shops.

It is those betting shops that have always held a huge level of fascination for US visitors. Indeed, the experience of walking in and legally placing a bet has been likened to that of entering an Amsterdam coffee shop by some.

Experience is all

With no legal constraints imposed on the UK sports betting industry, bookmakers have had decades to perfect their craft and are considered to be the best in the world. A fact that did not go unnoticed by some of the massive US gambling brands.

As more US states came round to the idea of legalizing sports betting, the biggest of the US brands were quickly becoming established in all of them. But many had a background as casino operators – and, as we found in our bookmaker reviews, inevitably they had some difficulty in providing a service to match their UK counterparts.

UK bookmaker expansion

In the meantime, with the US becoming a whole new playing field, a number of the top UK bookmakers began expanding to the US market. And it is no surprise that they were easily able to surpass their US rivals and grab a big chunk of the action, much to the dismay of many struggling US sportsbooks.

The obvious solution

Let’s face it, US companies are much more comfortable with domination than they are playing second fiddle. So, their logical comeback was to form partnerships with the UK brands already operating in the United States, or to simply buy them out.

A feeding frenzy ensued, leading to collaborations between Entain and the mighty MGM Resorts, Flutter formed a close association with top US betting site FanDuel and most recently, gambling news was eagerly reporting the $25 million purchase of William Hill by 888 Holdings. We’re sure those won’t be the last of many such empowering moves in the near future.

Sports Bonus
4.6/5
DAZN BET
Sports Bonus
4.6/5
Bet £5 and Get £5 + 10 Free Spins
Welcome Bonus
|
T&Cs apply, 18+
Go to DAZN BET
Get Bonus
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
Top Online Casinos
Top Casinos Bonuses
32Red
4.6/5
DAZN BET
4.6/5
bzeebet
4.5/5
LeoVegas
4.5/5
William Hill
William Hill
William Hill Review UK
4.5/5
32Red
32Red Bonus UK
150% up to £150
T&Cs apply
4.6/5
18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.
DAZN BET
DAZN BET Bonus UK
Bet £10 and Get 42 free spins
T&Cs apply
4.6/5
bzeebet
bzeebet Bonus UK
100% up to £100
T&Cs apply
4.5/5
LeoVegas
LeoVegas Bonus UK
100% up to £200
Full T&Cs apply, 18+
4.5/5
18+BeGambleAware.org, T&Cs apply. New reg only. Opt in & deposit £10, £50 or £100 within 14 days & further 7 days to wager cash stakes 50x to unlock reward (up to £200 on first deposit). Wagering/game contributions vary. Up to 100 free spins x10p added to Big Bass Splash after depositing & wagering, 3 day expiry.
William Hill
William Hill Bonus UK
Stake £10 & Get 100 Free Spins
T&Cs apply
4.5/5
18+. Play Safe. New customers only. Opt in required. 1x per customer. Fishin Pots of Gold only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
Top Betting Sites
Top Betting Bonuses
DAZN BET
4.6/5
Sportingbet
Sportingbet
Sportingbet Review UK
4.6/5
bzeebet
4.5/5
Bet UK
4.5/5
Unibet
4.5/5
DAZN BET
DAZN BET Bonus UK
Bet £5 and Get £5 + 10 Free Spins
T&Cs apply
4.6/5
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
Sportingbet
Sportingbet Bonus UK
Claim Freebets & more
T&Cs apply
4.6/5
Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to sportingbet today. Get rewarded as you complete our 4 Welcome Challenges, plus get an extra £20 FreeBet when you complete all 4.
bzeebet
bzeebet Bonus UK
Bet £10 & Get £10 Free Bet
T&Cs apply
4.5/5
Bet UK
Bet UK Bonus UK
Bet £10 Get £30
T&Cs Apply
4.5/5
T&Cs apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+. Please Play Responsibly. BeGambleAware.org.
Unibet
Unibet Bonus UK
£40 Welcome Bonus
T&Cs apply
4.5/5
New customers only. Age 18+. Located in the United Kingdom. First losing bet returned as a bonus bet at the same value. Begambleaware. T&Cs apply
Our Team
Mike MckeanAlyx TzamantanisJames LeelandJordan Noble
Mike Mckean
Mike Mckean
Editor
Alyx Tzamantanis
Alyx Tzamantanis
Editor
James Leeland
James Leeland
Editor
Jordan Noble
Jordan Noble
Sports Writer

Users must be 18+. If you are having trouble with gambling then help and advice can be found at begambleaware.org. Please Play Responsibly.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

Move to Top
Close
×
Your Bonus Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site