GamblingGuy.com UK / When Two Worlds Collide – Top UK Bookies Take on America

When Two Worlds Collide – Top UK Bookies Take on America

Publish Date: 03/11/2022
Fact checked by: Alyx Tzamantanis

The world of gambling in the United States was turned on its head when the state of New Jersey was not only daring enough to openly challenge a US Supreme Court ruling, but won its case, leading to the long-awaited opportunity for each US state to legalize online gambling on an individual basis.

When Two Worlds Collide | UK Bookmakers Expand to US

That was back in 2018 and naturally, New Jersey was the first to jump on the sports betting bandwagon, closely followed by several other more liberal states. Whilst some were largely driven by pressure from a veritable army of sports fans, others were seeing the lucrative tax income that could be harvested down the line.

The coffee shop effect

Meanwhile in the UK, the online sports betting market was positively booming, with almost every major UK bookmaker wasting no time in moving its terrestrial products seamlessly to online betting, in addition to maintaining huge chains of High Street betting shops.

It is those betting shops that have always held a huge level of fascination for US visitors. Indeed, the experience of walking in and legally placing a bet has been likened to that of entering an Amsterdam coffee shop by some.

Experience is all

With no legal constraints imposed on the UK sports betting industry, bookmakers have had decades to perfect their craft and are considered to be the best in the world. A fact that did not go unnoticed by some of the massive US gambling brands.

As more US states came round to the idea of legalizing sports betting, the biggest of the US brands were quickly becoming established in all of them. But many had a background as casino operators – and, as we found in our bookmaker reviews, inevitably they had some difficulty in providing a service to match their UK counterparts.

UK bookmaker expansion

In the meantime, with the US becoming a whole new playing field, a number of the top UK bookmakers began expanding to the US market. And it is no surprise that they were easily able to surpass their US rivals and grab a big chunk of the action, much to the dismay of many struggling US sportsbooks.

The obvious solution

Let’s face it, US companies are much more comfortable with domination than they are playing second fiddle. So, their logical comeback was to form partnerships with the UK brands already operating in the United States, or to simply buy them out.

A feeding frenzy ensued, leading to collaborations between Entain and the mighty MGM Resorts, Flutter formed a close association with top US betting site FanDuel and most recently, gambling news was eagerly reporting the $25 million purchase of William Hill by 888 Holdings. We’re sure those won’t be the last of many such empowering moves in the near future.

Sports Bonus
4.6/5
BetMGM UK
Sports Bonus
4.6/5
Bet £10 Get £60
Welcome Bonus
|
T&Cs apply, 18+
Go to BetMGM UK
Get Bonus
New customers only. 7 days to place qualifying bet to receive 6 x Free Bets: 2 x £10 BetBuilder, 2 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football. Stake not returned.
Top Online Casinos
Top Casinos Bonuses
BetMGM UK
4.6/5
32Red
4.6/5
Bet365
4.5/5
Unibet
4.5/5
All British Casino
All British Casino
All British Casino Review UK
4.5/5
BetMGM UK
BetMGM UK Bonus UK
Play £10 get 100 Free Spins
T&Cs apply
4.6/5
New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any casino game for 100 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. T&Cs apply.
32Red
32Red Bonus UK
150% up to £150
T&Cs apply
4.6/5
18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.
Bet365
Bet365 Bonus UK
Stake £10 get 100 Free Spins
T&Cs apply
4.5/5
Unibet
Unibet Bonus UK
100% up to £40
T&Cs apply
4.5/5
All British Casino
All British Casino Bonus UK
100% up to £100
T&Cs apply
4.5/5
Top Betting Sites
Top Betting Bonuses
BetMGM UK
4.6/5
bzeebet
4.6/5
Bet365
4.6/5
Betvictor
4.5/5
LeoVegas
4.5/5
BetMGM UK
BetMGM UK Bonus UK
Bet £10 Get £60
T&Cs apply
4.6/5
New customers only. 7 days to place qualifying bet to receive 6 x Free Bets: 2 x £10 BetBuilder, 2 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football. Stake not returned.
bzeebet
bzeebet Bonus UK
Bet £10 and Get a £10 Free Bet
T&Cs apply
4.6/5
Bet365
Bet365 Bonus UK
Bet £10 & Get £30
T&Cs apply
4.6/5
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Betvictor
Betvictor Bonus UK
Bet £10 Get £30
T&Cs apply
4.5/5
18+ Opt in, bet £10  on the UEFA Euro 2024 cup at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets, 7 days expiry. Offer valid from 15:00 UK Time on 11.06.2024 until 20:00 UK time on 14.07.24. Click for T&Cs. GambleAware.org
LeoVegas
LeoVegas Bonus UK
100% Profit Boost up to £100
Full T&Cs apply, 18+
4.5/5
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
Our Team
Mike MckeanAlyx TzamantanisJames LeelandJordan Noble
Mike Mckean
Mike Mckean
Editor
Alyx Tzamantanis
Alyx Tzamantanis
Editor
James Leeland
James Leeland
Editor
Jordan Noble
Jordan Noble
Sports Writer

Users must be 18+. If you are having trouble with gambling then help and advice can be found at begambleaware.org. Please Play Responsibly.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

18+BeGambleAwareeCOGRAGamblers AnonymousGamCareGamStopGambling TherapyCloudflareSSLco² neutral
Close
Place Your Bets! Discover Premium Bonuses at Our Trusted Partners.
×
Your Bonus Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site